Constructors (LEGO) in B2B: inventory and seasonality planning

How to manage collector and gift-driven demand in wholesale channels.

Constructors (LEGO) in B2B: inventory and seasonality planning

Collector and gift segments behave differently from technical categories. Seasonality, campaigns, and fast replenishment cycles define performance.

A practical approach is to separate premium and impulse SKUs with independent stock thresholds.

Faster bestseller replenishment protects sell-through and margin during demand peaks.

Key takeaways

  • Plan supply against campaign and seasonal spikes.
  • Separate premium and impulse SKU strategies.
  • Use short replenishment cycles for top sellers.